Users of Blackberry in
Nigeria may have a cause to smile if the attempt by RIM the BB makers succeed
in the introduction of the Blackberry 10. BlackBerry maker RIM will launch its
new platform today the 30th of January 2013, a move that analysts
feel is crucial for the company that has seen market share declining steadily
in the smartphone category. The hard truth that most BB users in Nigeria
don’t know is that irrespective of the craze attached to the product, the phone
has been witnessing a decline in sales.
The Canada-based company will unveil its 'BlackBerry 10' operating system and handsets powered by the new platform as it tries to protect ground in a market now led by Apple's iPhone and phones based on Google's Android operating system.
"BlackBerry 10 launch is definitely an important one for the company. They have created a lot of buzz around the platform with their marketing activities, done a lot of customer shows and revamped their application store.
"We'll have to wait and watch how the market responds to it," IDC Principal Analysts Sanchit Vir Gogia said.
The launch is also important for Thorsten Heins, who took over as RIM's CEO in 2012 just under a year ago after the former CEO stepped down.
RIM's stocks have taken a beating, declining close to 72 percent from over USD 61 apiece in January 2010 to USD 17.54 on January 25, 2012. It had fallen to as low as USD 6.30 in September 2012.
The Canada-based company will unveil its 'BlackBerry 10' operating system and handsets powered by the new platform as it tries to protect ground in a market now led by Apple's iPhone and phones based on Google's Android operating system.
"BlackBerry 10 launch is definitely an important one for the company. They have created a lot of buzz around the platform with their marketing activities, done a lot of customer shows and revamped their application store.
"We'll have to wait and watch how the market responds to it," IDC Principal Analysts Sanchit Vir Gogia said.
The launch is also important for Thorsten Heins, who took over as RIM's CEO in 2012 just under a year ago after the former CEO stepped down.
RIM's stocks have taken a beating, declining close to 72 percent from over USD 61 apiece in January 2010 to USD 17.54 on January 25, 2012. It had fallen to as low as USD 6.30 in September 2012.
This isn’t RIM’s first attempt to compete with the current
crop of smartphones. In 2008, RIM launched the BlackBerry Storm, an all-touch
device that created little more than a drizzle in the market. In 2010, the
company launched the BlackBerry Torch 9800, along with the BlackBerry 6
operating system and a WebKit browser. After using an evaluation device, I
felt—as did others, to judge from its meager sales—that the Torch was an
evolution of the same old BlackBerry experience, not the revolution RIM needed
at the time.
Lets hope this works
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